Your trademark is more than a logo — it’s one of your business’s most valuable assets. The right trademark license agreement can turn that brand value into steady income while expanding your reach into new markets. But if the deal isn’t structured carefully, you could lose control of your mark or even create an accidental...
When you think of trademarks, logos and brand names likely come to mind. But did you know that a sound can also function as a trademark? Well, it can. In fact, the iconic roar of the MGM lion is one of the most famous sound trademarks in the entertainment industry. Under U.S. trademark law, a...
When it comes to protecting your brand, logo, or slogan, securing a trademark is a crucial step. Whether you’re filing at the state or federal level, the application process can be deceptively complex. While services like LegalZoom promise quick and affordable solutions, they often fall short in providing the strategic legal guidance needed for lasting...
Many businesses worry that their brand name might be too similar to an existing trademark. However, the U.S. trademark system allows for similar word marks to coexist — as long as they are in different classes and do not create consumer confusion. For example, take these two phoentically equivalent brands. “OURA” and “AURA” are both...
Can you trademark a design? For decades, luxury brands and fashion designers have grappled with this question, fighting to protect iconic elements of their products. In a recent decision, the Trademark Trial and Appeal Board (TTAB) ruled against Audemars Piguet, refusing to register two of its watch designs as trademarks. The Case: A Lesson in...
Choosing the right trademark is essential for building a strong, memorable brand. Among the different types of trademarks, suggestive trademarks stand out for their creativity and legal strength. These names hint at the product’s qualities without describing it outright, making them perfect for businesses aiming to leave a lasting impression. Take MUSH, the overnight oats...
If you’ve ever wondered whether you need a trademark or a copyright to protect your work, you’re not alone! Many people confuse the two. While both safeguard intellectual property, they serve different purposes. Here’s a simple breakdown to help you understand the difference. What is a Trademark? A trademark protects your brand. It covers things...
Launching a new brand or rebranding an existing one is an exciting step for any business. But before you invest time and money into designing the perfect logo or brand identity, it’s essential to ensure that your brand name, slogan, or logo is uniquely yours. A comprehensive trademark search, conducted by an experienced trademark attorney,...
McDonald’s new limited release Chicken Big Mac got me thinking about the original and unmistakable Burger Icon, the Big Mac. The Big Mac is not just a fast-food legend—it’s also a fascinating case study in business law and trademark strategy. Created by McDonald’s franchisee Jim Delligatti in 1967, this iconic sandwich was inspired by the...
When protecting your brand, timing is crucial. However, in the world of trademarks, understanding whether the U.S. follows a first-to-file or first-to-use system can make or break your legal strategy. First-to-Use: The U.S. Trademark Standard Unlike many countries, the United States follows a first-to-use rule for trademark rights. This means that the rights to a...
