McDonald’s new limited release Chicken Big Mac got me thinking about the original and unmistakable Burger Icon, the Big Mac. The Big Mac is not just a fast-food legend—it’s also a fascinating case study in business law and trademark strategy. Created by McDonald’s franchisee Jim Delligatti in 1967, this iconic sandwich was inspired by the...
When protecting your brand, timing is crucial. However, in the world of trademarks, understanding whether the U.S. follows a first-to-file or first-to-use system can make or break your legal strategy. First-to-Use: The U.S. Trademark Standard Unlike many countries, the United States follows a first-to-use rule for trademark rights. This means that the rights to a...
When most people think of trademarks, they imagine logos and brand names. However, trademark rights in the U.S. extend beyond these basics. One powerful form of protection is something called “Trade Dress,” which safeguards the visual appearance and overall look and feel of a business, including restaurants. For restaurant and brick and morter store owners,...
Nintendo, together with the Pokemon Company, recently filed a patent infringement lawsuit against Pocketpair, Inc., the developer of Palworld. Filed in Tokyo District Court, the suit alleges that Palworld infringes multiple patents owned by Nintendo and The Pokémon Company. The case underscores the importance of understanding local IP laws and the potential legal challenges faced...
