When you think of trademarks, logos and brand names likely come to mind. But did you know that a sound can also function as a trademark? Well, it can. In fact, the iconic roar of the MGM lion is one of the most famous sound trademarks in the entertainment industry.
Under U.S. trademark law, a sound can be registered as a trademark if it is distinctive and functions as a source identifier. That means consumers hear the sound and immediately associate it with a specific brand or company. The MGM lion’s roar, first recorded in 1928 and used at the beginning of countless films, is a prime example. It’s not just a dramatic opening—it’s a registered sound mark with the U.S. Patent and Trademark Office (USPTO).
To register a sound trademark, businesses must provide a detailed audio recording along with a description of the sound. They must also demonstrate that the sound is used in commerce and that it has acquired distinctiveness in the minds of consumers.
Sound trademarks are especially valuable in industries like entertainment law, intellectual property, and branding. Companies use them to enhance brand recognition and protect creative assets.
Whether it’s a jingle, a ringtone, or a lion’s roar, unique sounds can serve as powerful brand identifiers. If you’re a content creator or business owner developing distinctive audio, consider the legal protections available under trademark law.
Need help protecting your sound branding? Contact a trademark attorney at Joseph Legal PLLC to explore your options.