Business LawContent CreationEntertainment LawTrademarksDwayne “The Rock” Johnson Secures Full Ownership of His Trademark

January 23, 2024

In a landmark move, Dwayne “The Rock” Johnson has officially secured full ownership of his globally recognized trademark. This achievement marks a significant milestone in the entertainment industry, showcasing the power of personal branding and intellectual property rights. Johnson, a former WWE superstar turned Hollywood A-lister, has been synonymous with the moniker “The Rock” for decades, but never owned the rights to this trademark. His journey to claim complete control over this trademark is not just a victory for him but a beacon for content creators and entertainers worldwide.

Parallel to acquiring the rights in his “The Rock” trademark, Johnson was appointed to TKO Group’s board, a conglomerate that houses giants WWE and UFC. This move signals a new era of strategic growth for the company. Johnson’s statement reflects his commitment to the growth and global expansion of TKO, WWE, and UFC, emphasizing his desire to leverage his experiences to benefit the company and its array of athletes and performers. “I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment,” Johnson remarked, highlighting his dedication to the hardworking individuals in these industries.

TKO Group Holdings Inc. views Johnson’s board inclusion as reflective of its commitment to delivering value and strong performance for shareholders, with strategic growth initiatives aimed at bolstering UFC and WWE’s standing on the global stage. This move not only capitalizes on Johnson’s vast experience and personal brand but also signals TKO Group’s ambition to innovate and lead in the sports and entertainment sectors.

Johnson’s dual role as a trademark owner and a board member of TKO Group illustrates a multifaceted approach to career development, blending legal protection of personal assets with strategic business roles. His journey serves as an inspiring example for entertainers and business professionals alike, demonstrating the power of personal branding, legal savvy, and strategic business partnerships in achieving unprecedented success in the competitive landscape of sports and entertainment. The process of trademark ownership is a complex field under business and entertainment law, emphasizing the importance of protecting one’s brand and creative identity. For more information about trademark ownership and protection, contact Joseph Legal.
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